More about the brand: Princess Awesome & Boy Wonder

Unicorns. Trucks. Pink. Blue. Dragons. Sciences. Trains. Cats. Rainbows. Glitter.

If you've recently visited the children's section of a mainstream clothing store, you know. Some themes can only be found on one side of the department (divided according to gender), and the other themes on the other side. Apparently only boys like dragons and only girls like cats. Boys wear navy blue but not pink, and girls wear glitter but no trucks.

Princess Awesome and Boy Wonder know that gender stereotypes are detrimental to all children. Girls deserve clothes that tell the world what they're interested in and encourage adults to talk about something other than how pretty they look. Boys deserve clothes that show they are loving kids who aren't just out for "trouble" or "breaking hearts". All children deserve to be seen for who they are and what concerns them.

That's why Princess Awesome and Boy Wonder are so necessary. To break gender stereotypes. To run, jump, climb and dance with our children.

Children are constantly challenging gender stereotypes. It's about time their clothes can do the same.

The clothes of Princess Awesome and Boy Wonder are not organic, but of course they are fair. It is made by WCA certified Country Bright in China and Sew Precise in the US.